CCR Research 2nd question

     For the second question I will be answering in the CCR (How does your project engage with the audience and how would it be distributed as a real media text?) this question is divided into different sections, first who is the targeted audience most horror films target audience is 15 to 24-year-olds males, therefore the main characters are girls that are considered to be vulnerable and powerless, and according to The No Film School ‘the driving force behind the horror genre is the leading women since some critics argue that women work as the leading characters because it is easier for the audience to have a protagonist who is viewed as weak in comparison to the thing that is feared’. This specific horror film attracts the target audience due to the suspense and uncertainty of the project since this young audience enjoys thrillers and suspense keeping it engaged. 

    Since this film is targeted at a relatively young audience it will be promoted on common platforms used by teenagers such as YouTube, TikTok, and Instagram. An account for the film will be created with the purpose of promoting it. I have talked to my very close friend Jack Mayson who is very good at creating video games and he offered to help me create a video game for the movie without spoiling the plot. We will create a TikTok challenge or trend, and also we will try to mimic the marketing strategy that Ouija 3: Charlie Charlie Challenge used of creating a scary game to instigate people to watch it, also by promoting it in film festivals and horror film festivals.