Music Marketing Project

    Having to create a music video requires a lot of research regarding the artist, style, the genre of music, etc. Having to do it all alone would have been a lot harder, however during this project I have a group of four members which are Nicole Borman, Sami Valad, and Gabe Rivera. We have been working as a team throughout these past few weeks in order to make this music video and marketing campaign a success.

    We are in charge of creating a music video for an R&B song called  ‘If I ever fall in love again’. We decided that the key to having effective communication was to not only talk in class but to create a group chat on WhatsApp where we could send each other important information. For example, there was one day when I was absent and I communicated to my teammates the day before that I would not be present in class, later on, I asked them what they did in class in order to catch up with the work.

    In order to have the most accurate R&B music video, we decided to do as much research as we can. Watching R&B videos helped us a lot as a group to gain inspiration for our own music video. Also, we did research on some of the most famous R&B artists such as Kehlani, Foushee, and Giveon, analyzing their marketing strategies. And then we concluded as a group that the best decision would be to follow a dark setting for the music video, with slow clips, and not as aggressive shots since most of the music videos we watched if not all of them were super dark and slow.

    Going a little bit more specific with our music video, we analyzed the lyrics at least ten times each time we reunited in order to create an accurate music video that relates to the song that’s being played in the background. I don’t want to spoil anyone but it’s going to be a cliche romantic video clip, it’s going to be amazing. I’m excited for our viewers to listen to the song and to watch the video clip.